YUPO

My intention with this project was to create a fun, interactive media that is representative of the pros of yupo synthetic paper and its uses. In order to make this representation I designed a small interactive broad bean-growing project. I used broad beans as the plant of choice as I feel it is representative of the papers qualities in the fact that it is extremely tough and resilient in most conditions. I felt this project has to have an extremely interactive and fun presence, so I have created an instagram competition within the project encouraging people to get excited about yupo. I used the colour green as the major representative module of the design as it relates to the recyclable and eco friendly nature of the yupo brand and products.