REBRAND - JUST JEANS

This project focuses on visual Identity where we are to designed a fresh and new look for a chosen current brand of a fashion based on its characteristics and personality. The strategies I am undertaking to create the alternative identities is giving this outdated style a fresh image. Focussing on the fact that Just Jeans used to be the place to go to get your new jeans, as opposed to the current image it has of being just another clothing retailer. I aim to take it back to its denim roots in a fresh, creative and modern approach.