PACKAGE DESIGN - UNDERS

This is a project based upon the idea of fun. I aimed to create a package design that was engaging both through its visual aesthetic, but also through its branding communication and wording. I named the brand ‘Unders’ using a umlaut as I wanted to create a Scandinavian feel to the brand, but also create word association with a western market by using the word ‘under’. The visual aesthetic of the packaging is highly minimalist, using geometric shapes and bold, block colour to create the visual language and communication. I created three different colour schemed boxes as I wanted to portray the variation within the brand.