CHRISTMAS CARDS (HALLMARK)

What is christmas? that is the question I asked myself when undertaking this brief. The first thing i wanted to do was find three appropriate themes for each individual card, and connect the set with 1 common theme. In order to achieve this i decided that the common theme between these three cards should be the illustration style. I used linear drawings with a minimal style, using only necessary detail with each illustration. In order to capture the christmas theme, I incorporated a colour palette that was reminiscent of christmas, using a triad of red, green and white, and adjusting the colour opacity in order to create a soft feel to the imagery, I feel I have effectively represented what christmas is in Australia, New Zealand, and also in a more generic sense is.