APP DESIGN - PARALLEL

My idea for the app started through my own experience with insomnia, having suffered chronically for the past 4 years I have found that it has been extremely impactful on my concentration and general well being in my university life. I chose to call the app parallel as it is an app based upon the idea of balance and finding those ‘parallels’ within each aspect of ones life. The colour choice was based upon the notion that I wanted the app to be visually stimulating for the user. being an app about organization and routine, it needed something to give it a sense of buzz and excitement. I used iconography and a very basic user interface as I felt making the app too complicated would leave the user confused and make the app less desirable to use.